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Lessons from 20 years of Dove’s Campaign for Real Beauty
Apr 9, 2024 · Dove’s Real Beauty effort continues to endure as the gold standard, even as “brand purpose” falls out of vogue with marketers. Brands are broadly moving away from speaking …
Advertising news and opinion from international thought leaders ...
More Info . All of the benefits of The Information tier, plus: Campaign Red - A comprehensive database of global new-business, mergers and acquisitions, an award-winning creative work, …
Inside the legend of Geico’s 25-year-old Gecko mascot
Jan 22, 2024 · Ahead of Super Bowl LVIII on February 11, insurance company Geico will release a 15-minute documentary called Legend of the Lizard about its 25-year-old mascot, the …
Read the latest advertising industry news | Campaign US
With Amazon Prime having joined the pack of ad-tier streamers, marketers from across the globe explain to Campaign how far video on demand will shake up their strategy in the next year — …
Case study: How fame made Snickers' 'You're not you when you're …
Oct 26, 2016 · 1. Create a bigger, more compelling creative platform. Achieving this would accelerate growth and help inspire all markets—particularly our "long-tail" of small markets—to …
Seven inspiring ads that smash female stereotypes
With brands like Gillette tapping into #MeToo and the adland watchdog’s ban on damaging gender stereotyping ads coming into effect on 14 June, could 2019 mark a turning point …
Features - Campaign US
In-depth features exploring the U.S. and global advertising industry, from Campaign US.
'Dumb Ways to Die': the story behind a global marketing …
Jun 20, 2013 · For Melbourne’s Metro Trains, whose public safety viral "dumb ways to die" is already one of the big successes of this year’s Cannes Lions festival, it has been a remarkable …
Find out more | Campaign US
Campaign is dedicated to celebrating creative excellence across the communications industry while putting creativity firmly in a business context. Campaign US captures the evolution of …