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How Coke and Pepsi's rivalry shaped marketing — and where it …
May 3, 2022 · Getting to the roots. Coke and PepsiCo, Pepsi’s parent company, may be two multinational corporations whose reach and extensive product portfolios can make the mind reel, but their story is also one with a clear underdog.The disparities have stretched far back: Coke’s estimated marketing budget in 1939 soared into the millions, according to “The Cola Wars,” while Pepsi’s sat around ...
Nike's apps played crucial role in driving engagement, 2020 digital ...
Jan 14, 2021 · On the strength of its websites and mobile apps, the company's digital revenue jumped 84% in the quarter ended Nov. 30, according to its earnings report last month.While Nike didn't provide exact figures, it reported a 9% gain in total revenue to $11.2 billion.
How Bubly aims to shake up sparkling water with new Burst brand ...
Mar 19, 2024 · That sunny disposition is reinforced through the brand’s social media presence, which shows Bubly cans interacting in dollhouse-like setups.A Bubly campaign from January centered on a novelty button that used LTE technology to deliver Bubly to consumers abstaining from alcohol for the month as part of Dry January.. Bubly Burst looks to firm up a positioning around fun without rewriting the ...
9 campaigns that struck a chord in 2021 - Marketing Dive
Dec 7, 2021 · The creative underpins Coke's ongoing focus on personalization at scale, but also the fact that many families may be wary about visits to crowded malls for pictures with the holiday icon given COVID-19.Coke's take on Santa is additionally making his first "IRL," or in real life, appearance as part of the Coca-Cola Holiday Caravan, a traveling experience where families can receive free printed ...
Celsius CEO on keeping a disruptor’s edge and staying focused on …
Oct 9, 2023 · Roughly a year after receiving a mammoth $550 million investment from PepsiCo, Celsius is on a tear.The sparkling energy drink brand in August inked a multiyear deal with Major League Soccer (MLS), its first national sports sponsorship and one that anticipates the 2026 World Cup. The sports marketing play, which followed work with the team Inter Miami CF, arrived ahead of superstar Lionel ...
Deep Dive - Marketing Dive
Calvin Klein’s Jeremy Allen White ads turned heads, but the biggest impact may be to the brand’s image “The Bear” star’s images generated $74 million in media impact value amid a years-long effort by holding company PVH to make the line more desirable.
Marketing playbook: Breaking down industry trends to follow in …
Jan 26, 2024 · Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers will face several challenges in 2024 while being buoyed by a raft of opportunities to engage with beleaguered consumers.
The biggest rebrands and refreshes of 2023 so far
Jul 5, 2023 · In an otherwise muted year for marketing, brand refreshes have been bountiful. The trend comes as the industry stands at an inflection point, with pandemic-driven habits waning and ad spending remaining under pressure due to macroeconomic headwinds.
9 campaigns that boosted the mood in 2022 | Marketing Dive
Dec 12, 2022 · McDonald’s x Cactus Plant Flea Market additionally resulted in the highest weekly digital transactions ever for the U.S. business. That builds on the Golden Arches owner’s hot streak with collaborations. “Living in our fans’ creative universe has allowed us to pop in culture and is the secret to our success,” said Jennifer Healan, vice president of …