Looking to get a few more laughs from your kids during the holiday season? Look no further than your trusty elf partner for ...

The Elf on the Shelf is actually magic, capable of watching the children every day and reporting back to Santa each night.

It is lots of fun during the Christmas season when you have an elf. However the time comes when you have to plan the elf’s ...

The Kardashians are famous for their elaborate style and over-the-top parties, so it’s no wonder that the scout elves (aka, ...

Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task. Luckily, these last-minute Elf on ...

Not to fear, team TODAY.com is here to provide you with all sorts of last-minute Elf on the Shelf ideas to make the holidays magical for your little ones. From quick a nd ea sy ideas to funny ones, we ...

Parents find the Elf on the Shelf tradition both stressful and amusing. Founders of the tradition acknowledge parental ...

Holly (or Buddy or Snowflake) doesn’t need elaborate setups or expensive props to keep the wonder alive. Here’s how to reclaim the joy while saving your sanity. “The elf just has to move, no need to ...

This year, the "Elf on the Shelf" has some stiff competition. There's a new elf in town giving parents something to cheer ...

That’s how much U.S. consumers spent in two hours on Monday night, capping off a five-day spending spree that smashed ...

You know, I really feel for parents these days. I mean, I never had an Elf on the Shelf growing up. That was not a thing.

A holiday tradition for many families around the world, it is indeed Elf on the Shelf time. Nearly 20 years old, Elf on the Shelf has gained traction in recent years as parents post extreme displa ...