Katie Tull has been promoted to director, integrated marketing and analytics for HarperCollins Children's Books and the Morrow Group; previously she was associate marketing director at the Harvest ...

Lynette Hegeman of Hunt Military Communities explains what is essential when marketing for military housing, and how it's ...

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on ...

Discover the top states for IT professionals as health systems prioritize digital transformation. Find out which has the highest percentage of IT workers.

When Jennie Smythe created her Nashville-based Girlilla Marketing firm in 2008, she brought a wealth of knowledge and ...

To effectively connect with the Gen Z group, it's essential to customize your strategy according to their likes.

After a 41-year career at Burger King, Jim Myers opened his first Rita’s Italian Ice on December 4, 2023, in Streetsboro, ...

Understanding how your audience interacts with your music is essential to helping grow a fan base of dedicated superfans. Too ...

Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50 ...

This episode of the Skift India Travel Podcast talks about how OTAs are catering to the evolving needs of millennials and Gen ...

Adtech might sound like alphabet soup, but once you’ve cracked the code, it’s a recipe for advertising success.

Powered by innovative approaches to marketing and focused on digital native audiences across Asia, 11.11 or Singles’ Day has cemented its reputation as Asia’s biggest shopping occasion.