Learn how a data-driven conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ...

Marketing Strategy - Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, ...

Americans say Patagonia, Honda, and Moderna have the best reputations among high-profile companies, according to recent research from The Harris Poll and Axios. The annual report was based on data ...

LinkedIn—including your ideal customers. Do your LinkedIn ads effectively reach and convert them? Discover how to lower ad ...

It started because of a food craving. Jennie Dundas and Alexis Miesen didn't know of a good ice cream shop in their Brooklyn neighborhood. So, they did what most people don't when they have a major ...

Demand Generation - Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete ...

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...

Discover how integrating PMO practices into CRM campaigns boosts efficiency, optimizes resources, and delivers stronger ...

Customer Experience - The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past ...

For better or worse, it's an online world now. The pandemic underscored and accelerated that truth, which means businesses of nearly every stripe must accept that their online presence is their ...

Learn how PR professionals can adapt to media changes with high-impact strategies, innovative tools, and expanded content ...

Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth in ...