Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

Javelin has launched a new national awareness raising campaign on the topic of sexual consent on behalf of the Department of Justice. The campaign aims to change attitudes to consent by making consent ...

The WPP-owned Grey London has won the global creative account for Tourism Ireland. With an advertising and marketing spend of ...

The creative account for the National Lottery has been put out to pitch. The incumbent on the account is Core which manages ...

Recent data from Kantar shows 36% intent to make a purchase on Black Friday marking a steady increase YoY since 2022.

The new board members are David Quinn, director & founder, Bloom; Maura Ashe, managing partner, UM Ireland (IPG Mediabrands); ...

The answer became clear as we grew increasingly unimpressed with the generic, soulless output of standard AI. For anyone ...

Bloom has rolled out a new campaign for Citroen which highlights its “Advanced Comfort Programme” which features seats that ...

OOH advertising is one of the key drivers of brand success as it is a trump card to play in the pursuit of reach and ...

Kia has teamed up with OOH media agency Talon, to promote the brand’s new fully electric Kia EV3 as part of its wider ...

With the Irish electorate going to the polls today and the cost of living likely to impact on voter sentiment, 59% of adults ...