Mumbai: As brands navigate the complexities of a dynamic marketplace, a new trend is emerging: the preference for gen Z ...

Ghana has been recognised as the Socially Responsible Bank of the Year at the 2024 Ghana Accountancy and Financial Awards.

United Bank for Africa, Ghana has been recognized as the Socially Responsible Bank of the Year at the 2024 Ghana Accountancy and Financial Awards. This prestigious award celebrates the bank’s ...

Despite its widespread use and significant impact, influencer marketing is surrounded by uncertainties, ambiguities and ...

To marry the two, that is Corporate Social Responsibility (CSR) and advertising, Mobile Classroom, a frontline Edutech and audio-visual e-learning platform, recently launched a new feature on its app ...

Artificial intelligence is revolutionizing the way companies market their products, enabling them to target consumers in ...

A socially responsible marketing plan also helps differentiate yourself from ... your and their CSR missions should align. For example, your B2B business might be focused on reducing carbon footprints ...

Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...

So, for one reason or another, gambling brands are putting responsible gambling front and center. Here are some examples of ...

Having to balance maximising impact with building sustainable revenue streams, social enterprises have much to teach ...

Donald Trump’s election has Republicans chomping at the bit at some of their favorite targets: government programs such as ...