United Bank for Africa, Ghana has been recognized as the Socially Responsible Bank of the Year at the 2024 Ghana Accountancy and Financial Awards. This prestigious award celebrates the bank’s ...

Despite its widespread use and significant impact, influencer marketing is surrounded by uncertainties, ambiguities and ...

Artificial intelligence is revolutionizing the way companies market their products, enabling them to target consumers in ...

Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...

United Bank for Africa, Ghana has been recognized as the Socially Responsible Bank of the Year at the 2024 Ghana Accountancy and Financial ...

Having to balance maximising impact with building sustainable revenue streams, social enterprises have much to teach ...

Donald Trump’s election has Republicans chomping at the bit at some of their favorite targets: government programs such as ...

A new, more relaxed internet is emerging, with an emphasis on the light-heartedness and kindness of the internet’s perceived ...

According to the Mailchimp report, you must be performance-obsessed to drive revenue and AI will play a big part in how email marketing happens. In the Mailchimp study, 85% of all marketers surveyed ...

Investing in corporate governance is a transformative strategy that has been called crucial as Vietnam aims to transition ...

Steve Feinberg, tapped to be a key leader in the Pentagon, has extensive business ties to the defense industry.

What’s one thing you can’t imagine the modern economy without? Digitalization. Technology has reshaped traditional business ...