Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B leads and how to develop them.

Sales skills can be taught, and role-playing is a great way to improve them. Here are tips and examples to incorporate role-playing into your training.

Your competitors will take every opportunity to lure your customers away with promises of better deals and more perks. Your regular customers are likely your most significant profit source, so it’s ...

The cloud offers state-of-the-art encryption for vital business data, but there are security concerns to keep in mind. In a time of evolution and change in business regulations and information ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Whether your employees work in an office or remotely, prioritizing their mental, ...

Managing employee benefits can take a lot of time and energy, but numerous software options can help you with employee benefits administration. Comprehensive employee benefits plans can improve your ...

Follow these tips to ensure quality and reliability with your company's data. Data tells us who our best customers are, which staff members perform well and how to improve efficiency in our businesses ...

Which characteristics do you seek when considering employees for promotions or recruiting for a management position? Specific personality traits are necessary to handle leadership responsibilities, ...

Have you ever worked at a job where a double standard was clear? For example, some people got opportunities that weren’t available to others. Then you know how frustrating and demoralizing it can be.

Data management is the process businesses use to gather, store, access and secure data from various platforms. Managing this information properly helps organizations utilize data analytics to gain ...

Small businesses often have slim profit margins. Learn how to cut expenses to boost cash flow, invest in growth and lower prices without impacting revenue.

As your startup or small business grows and adds more employees, you may need help managing your team and navigating labor laws. When that time comes, should you use a co-employment model and partner ...