Although new and unforeseen developments will undoubtedly shake email marketing in 2025, marketers have already had to ...

Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips ...

Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers ...

Career Development - This infographic covers frequently used passive-aggressive phrases to avoid in work emails, similar phrases to steer clear of, and what to say instead.

Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research. Some 55% of respondents say the B2B ads they typically see on ...

How do people tend to start and end their email messages? To find out, Preply surveyed 1,005 Americans about their email habits. An infographic (below) summarizes key findings from the survey. It ...

The recent exit of Oracle's Moat from the brand safety and ad verification market marks a significant turning point for the ...

You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

Product marketing and sales enablement teams share an ultimate goal: to help sales teams sell more. Each team has an important role in driving revenue. Product Marketing focuses on developing content ...

In B2B marketing, there's a misconception that decisions are driven primarily by logic. However, if my years in this industry have taught me anything, it's that connections matter, especially in B2B.

Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? What do marketers look for in replacements? To find out, researchers at MarTech.org ...