Black Friday! Shoppers are gearing up, ready to grab deals faster than a sprinter at the Olympics. But, as a business, how do you make sure they head your way? We’re taking a look at which tool drives more sales – e-mail or SMS?

We all love gift cards, especially if we can get them for free. That's why scammers tend to offer free gift cards around Black Friday, when they know people are eager to save as much money as possible.